Irish customers are often paying twice as much for products available at lower prices in similar markets, mainly due to limited options in a duopolistic market where unofficial price fixing can occur. We're introducing a product line of equal or higher quality with unique enhancements (Nic+) to raise awareness and expand options for Irish consumers.

Disposable vapes, often composed of a lithium battery and chemical solutions that irritate the lungs, remain popular despite their risks. Smoking rates in Ireland are high, largely due to a lack of satisfying nicotine alternatives. While nicotine has historically been tied to tobacco, recent advancements have separated its effects from harmful delivery methods like cigarettes. FUZE aims to modernize nicotine’s image and elevate the industry.

We're curious: Why are there only two brands with similar flavors? Why can’t we choose options tailored to specific moods or routines? Can we combine morning coffee and nicotine in a single experience that’s both functional and enjoyable? We're here to find out.